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Poor customer service: 7 consequences of poor customer service

Written on: July 27, 2023
SpangenbergGroup.com. Customer service outsourcing | Customer service optimization | Improve customer contact

We all deal with it from time to time. Bad customer service... But what exactly is it and what are the consequences for you as a business? What is bad customer service? Customer service can be considered poor when it fails to meet customer expectations. Here are some examples of when customer service can be considered bad:

When is bad customer service?

  • Lack of availability: if customer service is not available when customers need help, this can be considered bad. For example, if customer service is only available during business hours when customers expect 24/7 support.
  • Long wait times: if customers have to wait a long time before speaking with a customer service representative, this can be considered bad. Customers expect quick answers to their questions and problems.
  • Rude or unhelpful employees: if customer service employees are rude or unhelpful, it can be considered bad. Customers expect employees to be friendly, empathetic and knowledgeable.
  • No solution to problems: if customers contact customer service with a problem and the employees do not offer a solution, this can be considered bad. Customers expect their problems to be resolved quickly and effectively.
  • Poor communication: if customer service employees are unable to communicate clearly or have language barriers, this can be considered poor. Customers expect to be able to communicate effectively with customer service representatives.

In short, customer service is considered poor when it fails to meet customers' expectations regarding availability, wait times, employees, problem resolution and communication.

Why do we bother with poor customer service?

People are often annoyed by poor customer service because it affects their experience with the company. When customers have a problem and contact customer service, they expect their issue to be resolved quickly and effectively. If customer service does not meet these expectations and does not treat customers appropriately, it can lead to frustration, dissatisfaction and loss of trust in the company.

Poor customer service can also lead to reputational damage for the company. Customers often talk to others about their experiences, both positive and negative. If customers have bad customer service experiences, they may share these experiences through social media, online reviews or word of mouth, which can lead to a negative reputation for the company and the loss of potential customers.

In addition, poor customer service can also lead to lost sales. Customers may decide to stop doing business with a company if they have had bad experiences with customer service. In some cases, customers may even take legal action if they feel they have not been treated properly.

In short, poor customer service can have serious consequences for the company, including reputational damage, customer loss and reduced sales. It is therefore important for companies to take their customer service seriously and ensure a positive customer experience.

7 consequences of poor customer service

Poor customer service can have serious consequences for a company and its relationship with its customers. Below I describe 7 consequences of poor customer service:

  1. Customer loss: When customers have a bad experience with customer service, they may decide not to do business with the company anymore. They may also leave negative reviews and warn others not to do business with the company.
  1. Reduced customer satisfaction: Poor customer service can lead to customer dissatisfaction and can lead to loss of trust in the company.
  1. Reputational damage: Customers often talk about their experiences, both positive and negative. Bad customer service experiences can spread quickly and lead to a negative reputation for the company.
  1. Reduced Sales: Customers who are not satisfied and no longer want to do business with the company lead to a reduction in the company's sales and profits.
  1. Costs: Poor customer service can also incur additional costs, such as refunds, exchanges or repairs.
  1. Loss of new customers: New customers may also be deterred by poor reviews and reputation, resulting in loss of new customers and growth opportunities.
  1. Legal implications: In some cases, poor customer service can lead to legal problems, such as when customers are misled or deceived by the company.

In brief poor customer service can lead to reduced sales, reputational damage, costs, customer loss, reduced customer satisfaction, loss of new customers and even legal consequences. It is therefore essential for companies to provide good customer service and ensure customer satisfaction.

How to provide good customer service

Providing good customer service is essential to retaining customers and building a positive reputation for the company. Outsourcing customer service to specialized companies can be a solution. Below are some tips for taking care of good customer service:

  • Availability: Make sure customer service is available when customers need help. Offer different modes of communication, such as phone, email, chat, social media and make sure customers get a quick response.
  • Train and invest in employees: Ensure that employees involved in customer service are well-trained, knowledgeable and empathetic. Invest in their training and give them the tools and resources they need to help customers effectively.
  • Make customer satisfaction a priority: Make sure customer satisfaction is always a priority. Listen to customer feedback and take action to solve problems and improve customer experience.
  • Handle clear policies: Make sure policies are clear and transparent. Make them available to customers and make sure employees can explain and apply them.
  • Offer quick and effective solutions: Ensure that customers are helped to solve problems quickly and effectively. Offer different solutions and help customers find the best solution for their needs.
  • Be proactive: Proactively contact customers to inform them of problems or delays. Let them know that the company is committed to improving their experience.
  • Let customers know they are appreciated: Let customers know they are appreciated and thank them for their business. Offer discounts, rewards and other incentives to encourage customers to come back.

In short, good customer service is essential for retaining customers and building a positive reputation for the company. Companies can achieve this through availability, employee training, prioritizing customer satisfaction, clear policies, quick and effective solutions, proactivity and customer appreciation.

Who are we?

We are SpangenbergGroup! And we can help you make your customer service an good customer service to make. Just good customer service where the basics are in order. Where customer contacts add value to the customer experience. We relieve you in the area we are good at (customer service) so you can concentrate worry-free on what you do best. Sound good? Get in touch. 

With over 25 years of experience in the field of optimizing customer contact and customer experience SpangenbergGroup can help you. The optimize customer service or outsource? Use the form or see our contact page.

Also with other questions about customer contact and customer service you can always contact with us!

Does your customer service department have long wait times?

Get in touch io. We will be happy to look into it with you!

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